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When you manage a web page, you want to get a lot of visits, but how can you measure the popularity of a web? A central factor here would be the traffic it generates. This and other indicators are those used by the Alexa tool to determine a website's ranking.
Alexa Internet Inc., founded in 1996 and now a subsidiary of Amazon.com after its acquisition in 1999, owes its reputation to developing a system to collect browsing data from users who have installed its toolbar, known in theory as a toolbar. Alexa tools, the resulting Alexa Rank Checker (Alexa Traffic Rank) would reflect the overall performance of a web page. Sites with good traffic and regularly updated content rank well on Alexa, but there are other factors that can also directly or indirectly influence that ranking. They include, for example, the thematic niche that the page covers or the keywords used.
Broadly speaking, Alexa ranking is a representative measurement system that ranks a web page's performance against the million most popular web pages. If no measures have been taken to improve this index before, it is never too late to optimize the value and visibility of a web page. Since the Alexa ranking is public and can be consulted by partners and investors, is improving it very attractive to web administrators, as the attractiveness of their projects is often evaluated based on this index? Positioning yourself well on Alexa is always profitable.
Before emphasizing the different ways to improve a page's ranking, it's important to understand how Alexa Rank works so that it can be sustainably optimized. Below we clarify some basic aspects that allow us to understand how Alexa ranks.
Alexa traffic reach is an estimate of how often a webpage is visited relative to others, which means that a webpage's reach depends not only on its own traffic, but also on traffic variations across others. Thus, this index would be a relative value. It also implies that if you aspire to a high position in a very competitive subject, you need to have a lot of traffic. In a smaller niche, though, you don't need as much traffic to improve your position.
Alexa Inc. collects data from millions of internet users around the world, but for this to be possible, they need to previously install the Alexa toolbar in their browser. Based on these samples, Alexa estimates the number of visits on all pages. The term Alexa ranking would represent the list of the millions of most visited domains, obtained in this way.
The method used by Alexa consists of a calculation of some complexity that also takes into account, rejecting them, sources of errors such as spam traffic, and the company is very interested in including only representative data in its calculations. That's why all actions performed by bots and all non-people generated data traffic are filtered.
To determine a web page's ranking, Alexa estimates the average number of visits and impressions per day of a page over the past three months. The web that scores the highest by combining individual visits (unique visitors) and pageviews (pageviews), taking into account that requests made by a single user to a URL on the same day are counted as a view, is ranked in the first position. The page with the least activity takes the last place, and if a site hasn't registered any visits in the last three months it is totally discarded.
Alexa analytics can be a free online tool that allows users to examine a website's current position in the Alexa ranking system.
The tool has been developed by expert Internet engineers who have a deep understanding of the intricacies of Internet analytics and is therefore designed to be distinctly reliable.
You can trust our tool to deliver correct and easy-to-understand results pulled from Alexa's web engines.
Alexa Checker will show you subsequent data:
Alexa rank checker
The ranking of the website being analyzed against any or all different websites in the world.
What percentage of totally different people visit the site (as calculable by Alexa, the amount of Alexa Toolbar users they can track).
The country with the highest percentage of visitors.
The ranking of the site in this country.
However, the classification
positioning improvement worsened or improved.
As explained, the reach of a website is determined from the data generated by the users of the Alexa toolbar, based on them to calculate the statistics for each domain. According to the company, data from popular domains is more accurate than data from other less-visited sites because this lower traffic from less-rated pages would prevent the collection of representative data.
Being its voluntary installation, which limits the scope of the samples, it also seems reasonable to doubt that the average user of the Alexa toolbar represents the average user. In any case, it must be remembered that even if the Alexa ranking is not the measure of all things, since there are also other ways to analyze the value of a page, such as Google Assistant, Protonet Zoe or Lenovo Smart Assistant, yes , is useful as a trend detector. Because your data is publicly available, Alexa ranking lets you keep your competition in sight.
The Alexa list is very long (remember, it ranks among the 1 million most popular pages on the net), but the top positions already account for a large part of the total traffic. In the interim period, the margin is so small that any increase in visits allows for a rapid increase. As it goes up, however, improving the rank becomes more and more difficult.
It is especially business pages that can benefit the most from a high Alexa ranking because when there are many visits it is possible to extract a large amount of data, which makes it easier to predict the behavior of visits. This is how one could estimate much more accurately what influences the purchase decision of potential customers.
A high position in the Alexa ranking is usually a recognized sign of high traffic. There are directories and public directories that rank web pages by ranking in the popular list, so occupying the top positions, attracting the attention of both users, potential partners or advertisers, is without a doubt an advantage. An attractive website can be fully funded by selling advertising space. And if blog elements are integrated into the page, a good position can also lead to an increase in backlinks as many bloggers make their favorite web lists from the Alexa index.
In addition, the Alexa ranking is useful because it allows you to assess the reception of content that is published over a period of time. Taking the last three months as a reference, the values in the list make it possible to know the long-term effects of the publications, which makes it easier to carry out any optimisation.
To get a much more accurate value, Alexa offers the option to certify the exam so that instead of estimating the values, it measures them, thus providing a more solid basis for ranking a website. This certification also gives you access to a user interface that allows you to know unique traffic data. However, while certification ensures more accurate placement, it does not necessarily improve range.
Many web admins wonder how to sustainably improve their Alexa ranking and there are certainly several possibilities, some more effective than others. Next, we clarify which aspects can be improved in order to increase your Alexa ranking.
It's a golden rule: produce original, quality content and update it regularly. Making unique texts represents a great opportunity to gain loyal visits, because if readers find your content valuable and informative, they are very likely to come back and end up giving in by leaving comments or sharing your posts. Don't forget that good content is shared on social networks, which in turn positively influences the web link profile. This is how the number of new readers and the number of regular visitors (or customers) increase.
Attractive content is rewarded by search engines that improves visibility, as well as increasing the permanence of visits on the web, improving not only search engine positioning, but also the Alexa ranking. Bottom line: high quality content helps increase traffic.
Link optimization, both external and internal, is an integral component of a successful digital marketing strategy. It is important that pages with thematic kinship link to your project: they are called inbound links or backlinks and the strategy with which they are obtained is link building. These links help search engines catalog the web clearly and, if relevant enough, provide greater